Own
Episode 1.
One title sponsor slot. One Independence Day. Africa's first city-scale live hunt platform. This is the document you asked for. Reach, demographics, event specs, full tier rate cards, and ROI methodology, all inside.
Own Episode 1
of a new Nigerian
media property.
Nigeria has a deep cultural memory of intelligence-based reality competition. That association is worth more than a thousand billboards combined. The brand that titles Episode 1 of TraceQuest owns that same permanent cultural moment, before the format becomes a national institution.
Nigeria has 45 million active gamers, and no platform that rewards them for intelligence. TraceQuest is that platform. This is not a sponsorship ask. This is an acquisition of cultural IP.
One slot. One brand owns the name. "The [Brand] Independence Hunt." Your name leads every broadcast, every clip, every headline, permanently attached to Africa's first city hunt.
- Named title across all broadcast channels
- Brand identity leads the live stream
- Exclusive placement on all seeker bibs and checkpoints
- Data bundle provision for all 50 Seekers on your network
- Co-ownership of all event media and highlight content
- First right of refusal for Episode 2 title
Fund or co-fund the ₦10M prize pool. Your brand becomes synonymous with the most watched moment of the event: the payout.
- Brand name on every prize reveal notification
- "Paid by [Brand]" in winner announcement
- Escrow badge on all official event comms
- Brand featured in all social payout content
Your logo in the corner of every moment thousands of spectators watch live across TikTok, YouTube, and Instagram.
- Branded lower-third on all live streams
- Logo on every highlight clip shared to social
- Named in all spectator broadcast intros
- Post-event data: views, engagement, reach
Own future city launches as TraceQuest expands from Abuja to Lagos, Port Harcourt, Accra, Nairobi, and beyond.
- Named city sponsor for up to 4 cities
- Brand embedded into city-launch communications
- Co-creation on city-specific hunt themes
- First-to-market positioning in each new market
Ready to move forward?
Contact Matthew directly to discuss tier pricing, exclusivity, and any custom arrangements. Rate cards are disclosed in direct conversation, not posted publicly.
All information in this prospectus is for discussion purposes only and does not constitute a binding offer or guarantee. All figures are forward-looking projections for an inaugural event. Actual results may vary. See our Terms of Service.
on a ₦120M investment.
Every number below uses floor rates, heavily discounted for an unproven platform. No inflated CPMs. No optimistic projections. The real number is higher, we only count what's defensible. All figures are forward-looking projections based on stated assumptions. Actual results may vary significantly.
Estimated 1.6× projected return based on conservative modelling. The expansion rights to Lagos, Port Harcourt, Accra and Nairobi included in the Headline tier are valued at zero below, they are an option, not a guarantee. If Oct 1 proves the format, that option may be worth more than the entry price. These projections do not constitute a guarantee of returns.
| Value Category | Methodology | Rate Used | Conservative Value |
|---|---|---|---|
|
Live Broadcast Reach
₦800 CPM floor · 80% discount applied for new platform
|
500K targeted sessions × 7hrs of branded content. 80% discount applied for
partial views, drop-off, and platform newness. Raw impression value ₦400M, we count ₦80M.
|
₦800 CPM
YouTube/TikTok NG floor |
₦80M
|
|
Social Campaign Reach
Floor rate only, viral winner moment not counted
|
3M+ organic reach across TikTok, Instagram, YouTube event clips. ₦10 CPM is the
absolute floor for organic social in Nigeria. The winner payout moment alone will spike this
significantly, not included.
|
₦10 CPM
Organic social floor |
₦30M
|
|
Seeker Kit Branding
70% below standard influencer post rate
|
50 branded powerbanks in every seeker photo, stream, and social post. Estimated
500+ organic posts featuring the kit on hunt day. Standard influencer post rate ₦50K/post × 500 =
₦25M. We count ₦15M.
|
₦50K/post equiv.
–70% discounted |
₦15M
|
|
In-App Naming Rights
Your brand on every screen, every session, every alert
|
500K sessions × avg 42 min = 350,000 branded exposure hours. App naming rights
benchmark Nigeria ₦200/active hour, already discounted 70% from ₦667. Title brand appears on every
screen state: entry, riddle, checkpoint, payout.
|
₦200/hr
–70% vs benchmark |
₦21M
|
|
Network Proof + Campaign Creative
Post-event 'zero dropped connections' story is yours to own
|
50 seekers streaming dual-cam for 7hrs generates a verified, attributable network
performance story. "50 live streams. 7 hours. Zero dropped connections." Title sponsor runs that
campaign at market rate, we assign the earned media equivalent conservatively.
|
Earned media equiv.
Conservative |
₦20M
|
|
Independence Day PR & Press
Oct 1 = highest media attention day in Nigeria
|
Oct 1 national coverage across Channels TV, Arise, Punch, Vanguard, TechCabal. A
₦10M live city hunt with 50 seekers and a winner paid instantly on Independence Day is a guaranteed
editorial story. Title sponsor's name is in every headline.
|
Market rate equiv.
Editorial + broadcast |
₦25M
|
Every naira accounted for.
Full allocation for the Oct 1, 2026 Abuja launch. Available to audit on request.
Every line is auditable on request. The ₦10M prize will be deposited into verified escrow with a licensed payment service provider before this conversation reaches a decision. The ₦110M builds the platform, the broadcast infrastructure, and the brand story that the title sponsor owns permanently, including first right of refusal on every city launch that follows.
Disclaimer: All figures, projections, and estimates in this prospectus are forward-looking statements based on assumptions for an inaugural event with no historical performance data. They do not constitute guarantees of performance. Actual results may vary significantly. This prospectus is for discussion purposes only and does not constitute a binding offer. All sponsorship terms are subject to formal written agreement.